Collaborated with a sponsor to find ways to sell/monetize transactional data for FavTrip (gas-station/convenience store chain).
Met weekly to consider monetization techniques, utilized RStudio to clean/package the data, utilized Tableau to create an Interactive Dashboard of visuals. Some tasks we completed include:
- Cleaned FavTrip’s transactional data for analysis
- Packaged data for potential buyers
- Created R-scripts (e.g. basket analysis) to aid in internal operations
- Created an interactive Tableau dashboard to leverage data for selling ad space on gas pumps